Heineken continue their pattern of actionpacked visual storylines, this time adapted for a james bond crossover. The campaign will use a number of platforms, such as digital, outdoor and experiential, in the race to find out which south african ultimately has what it takes to crack the case and win the grand. That time beer tycoon freddy heineken was kidnapped for. Rolling out worldwide on 20 september, the crack the case campaign will launch on multiple platforms, through a combination of a new. The competition sealed the deal for the onslaught of promotional activities leading up to the grand premiere of the latest film in the james bond franchise skyfall. The offer information is here to help you compare against other offers. James bond 007 skyfall heineken crack the case on behance. We worked on a few shots for the exteriors of the train doing. It was great to work with the people at the mill london again. Skyfall james bond 007 crack the case heineken spot. Heinekens crack the case competition is mental win a trip.
Get your team aligned with all the tools you need on one secure, reliable video platform. Heineken s crack the case competition is mental win a trip worth r1 million competition 19 nov 2012 by seth rotherham 2 comments if winning a bondinspired trip to london for you and three friends worth r1 million sounds like something youd take a second sniff at, then you, my friend, need to read on. The ad takes us to an adventurous journey on a train. New skyfall poster plus berenice marlohe invites you to. Heineken south african promotion connects to james bond. The heineken prizes for arts and sciences consist of eleven awards biannually bestowed by royal netherlands academy of arts and sciences knaw. Heinekens crack the case competition is mental win a. The competition is called crack the case, and to win the grand prize, youll have to complete missions via the heineken facebook mission hq, in real life at various heineken events, or even via sms if youre afraid of public crowds and the internet.
James bond and heineken want you to crack the case the latest effort in heineken s ongoing open your world campaign brings 007 into the fold. Heineken s new nonalcoholic beer is coming to america in january 2019. Appropriately, with crack the case heineken has produced an ad that. For example, heineken s skyfall 007 promotion asked consumers to crack the case. Spectre james bond 007 the chase heineken spot 2012 daniel craig zara prassinot duration. Learn about the brand, heineken products, and the heineken sponsorship of the uefa champions league. The aim of heineken s james bond cinema campaign is not only to. This time we had to move to london to work on another big one. Dear heineken crack the case team, having evaluated your nominated website named. The brand is promoting the new bondiana film and offers an interactive campaign. The result is the crack the case campaign, including a commercial. The crack the case integrated campaign forms part of the heineken open your world campaign, which celebrates and encourages aspirational behaviour among adult consumers making james bond.
Local man defeats lasers and armed guards to win r1. Promotion with thousands of instant prizes found under the cap and grand prize draw for a trip to the ultimate destination. Earn your skyfall stripes and crack the case as you prove you are superspy material. Heinekens crack the case competition is mental win a trip worth r1 million competition 19 nov 2012 by seth rotherham 2 comments if winning a bondinspired trip to london for you and three friends worth r1 million sounds like something youd take a second sniff at, then you, my friend, need to read on. This combination of atl, digital, pr and experiential aims to ensure that heineken and bond are able to reach more consumers. An event that open for everyone to play crack the case games for a chance to win a living as james bond trip to london. As soon as it is part of our program, we will have a. We suppose you win a prize at the end if you figure all this out, and a few people might be inclined. New skyfall heineken ad showcases daniel craigs james. Help severine, the gorgeous bond girl, by finding the.
Not only is a hero, bond is the ultimate man of the world confident, resourceful and ready for new experiences, personifying the values of the heineken brand, she added. The crack the case campaign takes consumers into a moving train somewhere deep in snowcovered mountains, giving them an experience to be secret agent. Just before james bonds new film premiere skyfall, heineken launched this amazing commercial. Heineken crack the case campaign launch post event video. Jojos jerk pit was transformed into a heineken arena on saturday when it acted as the base of operations for the heineken crack the case scavenger hunt. Berenice marlohe in the heineken crack the case commercial. The dutch beer brand has unveiled a global marketing push around the movie. Press release heineken today announced a thrilling new tv and digital campaign, in anticipation of the release of the 23rd james bond adventure, skyfall, which sees daniel craig bring his explosive portrayal of james bond to a heineken ad for the very first time. During the short film you get the chance to help severine crack the case, prove.
Heineken today announced the launch of their new digital campaign for the 23rd james bond. The competition is called crack the case, and to win the grand prize, youll have to complete missions via the heineken facebook mission hq. Crack the case with a heinekenswigging james bond digital. Did you know that if you put all the heineken bottles produced in one year next to each other the line will go 4 times around the world. Heineken launches tv and digital campaign for skyfall. The four finalists were instructed to choose a flash drive, one of which held a secret code that would crack the case, and give them the prize. We are pleased to announce that this site has been. Project details i was invited by the agency mother tongue to translate and adapt the tvc, the online content, and the aliases for the online game crack the case, into brazilian portuguese, allowing more visitors to play the online game linked to heineken s ad campaign for the new james bond movie skyfall. Campaign performance by creating a very local popup event and connecting it to the world of facebook, the.
James bond cracks the case with heineken i come, i see. Typically, customized registration forms on a landing page or app collect exactly the information you need from users. Earlier this week, the mta museum in brooklyn was the platform for the 15 th anniversary of heineken s partnership with the james bond movie. Heineken crack the case portfolio of massimo meijer. Meanwhile, berenice marlohe invites you to crack the case is some kind of viral thingy. Heineken skyfall screening in amsterdam bond lifestyle. This shop is not currently part of our online partner program. We also used pages by linking the heineken crack the case global page to each post. This commercial is actually a celebration of 15 years of partnership between heineken and the james bond franchise. Heineken crack the case campaign launch an series of event promoting james bond 007 sky fall movie in thailand from heineken. Consumers revealed a secret code and entered it at heineken. Heineken respects your privacy and complies with applicable privacy laws. Beginning oct 15, the public will be informed of a missing briefcase hidden around the island and will be subsequently prompted to crack the case.
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